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There's always a consistent theme with local coffee shops. They usually have a strong community,  and a comfortable environment to get work done. If the coffee is good, that's the cherry on top - but it's usually not a deal breaker if they've got the other two parts right. Isn't that interesting? A coffee shop with okay coffee could be a huge success. This supports my theory that coffee is so much more than a beverage. Coffee is used to form connections with others. It's used to fuel those late nights when you're working on something really important. And for myself, it has inspired me to chase after something that I didn't think would be possible until retirement.

Unreleased Grounds is my way of blending my passion for streetwear and coffee. The goal is to open up our own coffee shop in the future, but I want to establish a community first. That's the most important part anyways. Everything else can come afterwards. For now, we'll be releasing merch online and connecting with you through local pop-ups and events.

Thanks for checking us out.

Much love.


Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™